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What do a German Brandologist and a Global Dealmaker
HAVE IN COMMON?
Our path crossed for the first time in 1994, shortly before President Mandela’s inauguration, at the University of KZN in Durban, South Africa, when I came out as a lecturer from Germany and Yathin completed his Degree in Mechanical Engineering
𝗔𝗻𝗱 𝘁𝗵𝗲𝗻 𝗮𝗴𝗮𝗶𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 of the 2010 FIFA World Cup held in Johannesburg when we both witnessed what CNN would call “the most memorable World Cup of all time”
About the founders
Dr Nik Eberl
Dr Nik Eberl
Dr Nik Eberl
Something momentous occurred in my hometown of Berlin 𝘄𝗵𝗲𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗦𝗼𝗰𝗰𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 and overnight the world reversed their stereotypes about the German people
This was such a liberating experience for myself that I started a research project that would 𝘁𝗮𝗸𝗲 𝗺𝗲 𝗵𝗮𝗹𝗳-𝘄𝗮𝘆 𝗮𝗰𝗿𝗼𝘀𝘀
Something momentous occurred in my hometown of Berlin 𝘄𝗵𝗲𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗦𝗼𝗰𝗰𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 and overnight the world reversed their stereotypes about the German people
This was such a liberating experience for myself that I started a research project that would 𝘁𝗮𝗸𝗲 𝗺𝗲 𝗵𝗮𝗹𝗳-𝘄𝗮𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 and see me publish a book on “How Germany won the World Cup of Nation Branding”
Somehow this book made its way into the hands of the South African President Thabo Mbeki and I was 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼 𝘀𝗽𝗲𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗳𝗼𝘂𝗿 𝘆𝗲𝗮𝗿𝘀 helping the 2010 hosts to achieve a similar turnaround of Destination Branding
This is when I discovered 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗮𝘁𝗶𝗼𝗻 – being the first and for a long time only voice in the media to advocate President Mbeki’s Brand Promise of “hosting the most successful World Cup ever’
Unbeknown to me at the time, I happened to activate the most fundamental 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗼𝗳 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝘆, the Principle of Reciprocation - which means you have to
❶ Be the FIRST to Give and
❷ What you give is UNEXPECTED and
❸ Highly PERSONALIZED
When you turn your focus from yourself to others, both in business and in life, doors will open that 𝘆𝗼𝘂 𝗱𝗶𝗱 𝗻𝗼𝘁 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝗲𝘅𝗶𝘀𝘁𝗲𝗱 – from Company Directorships to TEDx talks across the World & Industry Awards
And the best Way to win 𝘁𝗵𝗲 𝗛𝗲𝗮𝗿𝘁𝘀 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 and build deeply meaningful Relationships that will last you a lifetime, is to elevate others before you elevate yourself
When I applied Reciprocation in my own life (and business) I was able to
❶ build a 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗕𝗿𝗮𝗻𝗱 (on the likes of CNBC and Carte Blanche)
❷ help South Africa achieve the 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗦𝗰𝗼𝗿𝗲 in the history of the FIFA World Cup (92%)
❸ develop Strategic Relationships with Global Leaders, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗮 𝗦𝘁𝗮𝘁𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁, Olympian Athlete and one of the most celebrated World Record Holders
❹ enable a Consulting Client of mine to grow their Business 𝟭𝟬𝗫 𝗼𝘃𝗲𝗿 𝟭𝟬 𝗬𝗲𝗮𝗿𝘀
❺ propel my FIFA World Cup Book to Bestseller Status with ½ 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗖𝗼𝗽𝗶𝗲𝘀 in Print
When I started to apply Reciprocation on LinkedIn and promote others rather than myself, I earned 𝟱.𝟳𝟱 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Views in 10 Months
And so can you, thanks to 𝘁𝗵𝗲 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴™ 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: The 10 Steps to attracting Clients-for-Life on LinkedIn
Yathin Soni
Dr Nik Eberl
Dr Nik Eberl
Yathin Soni is a seasoned business development strategist with extensive experience across 9 industries, with a focus on energy, resources, tech and financial services. His affinity for business was sparked as a young teenager working in the family business, being coached by his father.
He brings over 25 years of experience serving major
Yathin Soni is a seasoned business development strategist with extensive experience across 9 industries, with a focus on energy, resources, tech and financial services. His affinity for business was sparked as a young teenager working in the family business, being coached by his father.
He brings over 25 years of experience serving major local and global corporates such as Eskom, Rand Merchant Bank, AngloGold Ashanti and BNP Paribas, in senior management roles up to Director level.
He has served on the board of a global gold exploration company and has led and coached high-performance teams to achieve record-breaking results in supply chain optimisation, cost control and corporate and investment banking sales.
Yathin has had the good fortune to travel and work globally across 18 African countries as well as in Europe, USA, Latin America and the Middle East on various energy and mining projects / transactions, ranging from hydroelectric power new builds and refurbishments, to mining of gold, silver, coal, manganese and mineral sands mining to name some.
He holds a BSc Engineering degree from the University of KwaZulu Natal and a Masters degree in Engineering Management from the University of Pretoria.
Yathin has made it his mission to promote conscious leadership and in particular the art and science of strategic and sincere relationship development across the entire business value chain. He believes that in business; the synergy of collaboration is more sustainable that all-out competition.
Dealmaking Experience:
· On the buy-side he has concluded and negotiated the supply of strategic fuels and lubricants to over 10 gold mining operations across 7 African counties.
Yathin has also managed and negotiated acquisitions of operating mines and new projects and was a director of an offshore gold exploration company with a global project pipeline.
Today he advises business owners and leaders on the art and science of building and nurturing strategic relationships, as a Dealmaker Coach.
· On the sell-side he was involved in the sale of mining operations and projects.
As the Head of Metals & Mining for BNP Paribas, Yathin built a strong deal portfolio through his hands-on approach to selling corporate and institutional banking services and solutions (from project and structured financing deals to FX risk management and capital markets products, and Mergers & Acquisitions).